The fact is that we all have a tendency to be a little organized…well us normal people do anyway. At times my office is a crazy mess and when my wife visits she likes to clean things up a bit but once that happens I am even more unorganized. Ever happen to you?
I may be unorganized at times but I still get my work done. Can you think of what the end result of that is? The end result is myself working harder to get my job done and efficiently. I have to work harder because I am not as organized as I should be.
Being organized really helps your performance and especially when it comes to your PPC campaigns. Bing and Google have a tendency to rank you lower for being unorganized and the end result of that is less income for you and much less volume. I had to learn this the hard way with my marketing campaigns. It was a mess…I had to work hard to clean it up and get my campaigns working for me the best they possibly could.
This post is all about PPC and organization of your keywords into adgroups. Adgroups help you out tremendously and can really make or break a campaign. I know this sounds crazy and I thought so too but after my own testing and friends testing this with me…we found that our campaigns did better with organization of keywords into specific adgroups with similar keywords. We also went as far as keeping our ads together with specific keywords for more optimization. This information here can sometimes double or even triple your income due to the fact you are getting more clicks, more volume and more sales or leads.
Advertisers of all industries can use this information to increase overall campaign performance.
Google and Bing like to give quality scores. One keyword can mess up your overall quality score. It is all about the average campaign quality score at the end of your optimization. You want that number to be a 10/10 and at least no lower than a 6/10 although I have seen a tremendous jump in volume with a 7/10 compared to 6/10.
It is all about optimization. I know that it may be a difficult task but are you up for the challenge? Take your PPC campaigns and create several adgroups with like keywords to be placed into them. Also, consider using several different landing pages for each adgroup. PPC traffic sources do not show your ads at the same time if they have the same URL so that will almost guarantee that you have your ads showing in more than one place and giving you more volume.
I hope that this short post helps you to better your PPC campaign performance. It has helped me more than I can say. If you have any questions you are welcome to comment below. I would also like to read your organization methods with PPC campaigns and maybe other campaigns types.